Brief
How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?
Solution
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
Results
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24
Featured in e.g: Creativity Online, Ads of The World, Best Ads on TV, Contagious Magazine, Goodbuzz, Webbsverige, Digital Buzz Blog, Penn Olson – Asia Tech News For The World, Viral Blog, Trendhunter World
