Brief
Linnéuniversitetet offers the tools you need to develop yourself and your career. Their tagline is: ”A University where everything’s possible”. But there are too many universities already bragging about how their educations benefit you as an individual. So how can we make them stand out?
Solution
We decided to talk about our educations as a tool not only to change your own future. But the whole world. The campaign/concept “shouldn’t more things be possible by now?” encouraged discussions about todays society – questioning both big and small problems. Hitting a nerve among all the entrepreneurial, idealistic young individuals out there wanting to make a difference for our whole society.
Results
While many other universities around Sweden experienced a loss in applicants, Linnaeus University received a record number of applicants with 3,6%.
