Brief
Sjölins and Vittragymnasiet needed a brand evaluation for their high schools. After extensive research, workshops and interviews we came to the conclusion that we should merge the two schools into one and focus on the core of their education; the case method.
The questions we then asked ourselves was, how can we find a common and interesting way to talk about and present the case method to the target group?
Solution
We started by concretizing and simplifying the process of the case method and made it the overall concept for the schools, rather than just a method. We re-named it for what it was,Verklighetsbaserat Lärande (reality-based learning).
The whole process was then explained in detail in three documents, a short, a long and an extensive one, all three to be used by the schools on different occasions and for different purposes.
An updated webpage for Sjölins gymnasium along with a blog where the students could report on their case method-projects became important portals where Verklighetsbaserat Lärande was communicated to the public and prospect students.
In order to effectively merge the two schools into one, we also created a Toolbox that could be used when explaining and working with the case method Verklighetsbaserat Lärande.
