This is a project was done together with MEC and Oh My, for Eniro.
Brief
How can Eniro launch its new iPad application, which is perfect for finding your way about like a local, while at the same time creating a service that meets a need in Swedish homes?
Solution
We created minhemstad.se, a user-generated tourist guide that offers the chance to share all those favourite spots in your own hometown. To launch the campaign we partnered with a number of major bloggers who got the chance to try the service and also get exposure on the site.
It’s also connected to the Ipad-app, making it easier to find those places that are as good as gold when you’re out and about in a new town and looking to enjoy its special spots. A tool with a long shelf life that will continue to grow and get even better with each new contribution.
Results
330 000 visitors
48 000 downloads
