Nackademin

Sunday Blues

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Brief

Nackademin offers hundreds of interesting educational programs – which is perfect for anyone wanting an exciting new career path. Meanwhile, people who are unsatisfied with their current work situation might need a little push to change direction. How can Nackademin help them?

Solution

We’ve all had it – that vague feeling of anxiety towards the upcoming week. But what’s causing it? And how can we prevent it? We decided to let Nackademin go to the bottom of this mysterious but common end-of-the-week state of mind. By asking 1000 swedes about their Sunday blues – and assisting them with a cure.

Results

By creating a survey about the Sunday blues, Nackademin got to claim the expression. By showing that the reason is often unsatisfying work life, Nackademin also took a spot in the media debate that followed. And lastly; by presenting direct solutions to the Sunday blues, Nackademin was perceived as the obvious hero of self-actualization and stimulating new career paths.

Featured in Nyhetsmorgon, Amelia, Nyheter24, Feber, Shortcut, Resumé, Vardagspuls, Psykologifabriken and Veckorevyn.

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